My role: Visual Identity, Institutional Material
Designers: Tamara Bravo and Ivan Barbosa
Creative direction: Ivan Barbosa
Background: Charismatic consulting
ITAG is a business consulting specialized in solving problems in the area of contract management of buildings and enterprises.
The ITAG name was chosen by the initials of the owner,
Ilma Trindade Ambrósio Garcia.
Inspiration: Field experience
combined with academic legacy
In this project I was responsible for creating the brand identity and institutional material, aiming to strengthen the office values. Based on the essence of owner Ilma, I sought to convey her primordial aspiration: to leave an academic legacy, transmitting her knowledge and experience acquired with many years of field experience.
Solution: An elementary
and expressive brand
For this, I looked for visual inspiration in the Pi, often used in engineering and math universe. I also tried to visually represent stacked books symbolizing the desired academic legacy. The final result is a clean and minimal sum as a symbol and a well implemented visual identity on the office stationery.