Tamara Bravo

Rio 2016



rio 2016

My role: Editorial Project

Motiva agency

Designer: Tamara Bravo

Creative direction: Dante Campana and Ivan Barbosa

July 2014


Rio 2016: Visual Identity Retail guidelines

Working in partnership with Inusitado Design, Motiva Agency produced the Rio 2016 Visual Identity Retail guidelines which projected all the visual guidelines for official stores of the Olympic and Paralympic Games. The Inusitado was in charge to provide visitors an immersive experience to the Rio2016 universe through memorable elements such as frontages, facades and panels.


In this project, I was responsible for creating the editorial project in which was necessary to present, in the most visual way possible, all rules and technical information of shops standardization.